FIRST STEP

Like all banks, Commerzbank finds itself in a deep-seated crisis of confidence. No one trusts banks anymore. Commerzbank has to retrieve that close, personal relationship with its customers. 

 

We came up with a campaign that uses unusually honest and open language for a bank. A campaign that demonstrates a self-critical yet ambitious mindset. 

Client

Commerzbank

 

Agency 

thjnk

Role

Art-Direction