NOT AFRAID OF THE TRUTH

 The first brand campaign that unites Der Spiegel, Spiegel Online and Spiegel-TV with one credo. A new claim with an aspiration that has been the core of Der Spiegel since it was founded in 1947: “Not Afraid of the Truth”.

A clear positioning, that reflects the journalistic attitude of the brand. The broad-based campaign in TV, Print and Online shows journalists and interviewees with authentic quotes that illustrate the claim.

Client

Der Spiegel

 

Agency 

thjnk

Role

Concept, Art-Direction