THE PULSE
OF A NEW GENERATION

PROJECT DETAILS

Client

Mercedes Benz

 

Agency 

Jung von Matt

Role

Art-Direction

For the soccer european championship we created a campaign for Mercedes Benz as one of the main sponsors of the German team.

 

The new Mercedes Benz A-Class model fitted perfectly to the attitude of the team. It was the start of a significant change in the brand value of Mercedes Benz for which we created a young and heroic campaign themed "The pulse of a new generation“.